Ardentees

Illustrator
Ardentees Cloth Company
ArdenTees is an online clothing store. For their logo, I’m trying to go for a modern, artistic feeling. I used dark brown for Arden to give this modern feeling, and also it is not as heavy as black. On the other hand, I made the “T” and “S” with the color red to show the emotions of passion and love. Overall, I wanted to create the kind of atmosphere that is elegant but not strict, cool but not cold, and simple but not boring.